In 1-to-1 marketing, the firm creates a product that meets the need of one customer. For the Lagonda, Aston Martin has taken this concept to a different level. Derek Kreindler provides the money limitations:
- Get an invite from Aston Martin
- Live in the Middle East
If you do not meet those two criteria, then you cannot purchase a Lagonda.
Aston Martin has not provided the sticker price. But, as the saying goes, if you have to ask, then you cannot afford it.