Ultimate in Car Customer Customization

In 1-to-1 marketing, the firm creates a product that meets the need of one customer. For the Lagonda, Aston Martin has taken this concept to a different level. Derek Kreindler provides the money limitations:

  1. Get an invite from Aston Martin
  2. Live in the Middle East

If you do not meet those two criteria, then you cannot purchase a Lagonda.

Aston Martin has not provided the sticker price. But, as the saying goes, if you have to ask, then you cannot afford it.

Quite possibly the world's first bespoke meh auto.