The Search Agency Really Likes REI for No Measurable Reason

An outfit called the Search Agency released its scorecard of multichannel (ed.'s note: it is now omnichannel) retailers. The index comprises seven categories with each category measured on a five-point scale. Econsultancy provides the money shenanigans:

It should be noted that this independent study uses benchmarks of its own creation, and is influenced by the subjectivity of its own panel of experts.

So, the Search Agency really likes REI and came up a with a list, sure to generate traffic to its website.

In other lists, the Search Agency listed Flag Day as the top holiday, Mount Rainer as the top mountain, and lists as the top inflator of web traffic.

Lists are nothing more than Nutella of site hits.