A Tale of Two Word Videos

For his current effort (editor's note: is album the appropriate word here?), Weird Al Yankovic posted eight videos in eight days. Two of these posts covered word use, but only one seems to have resonated with viewers.

In Word Crimes, which uses Blurred Lines for its notes, Yankovic reviews several grammar mistakes. Stan Carey, among other bloggers, responded with criticisms of the grammar mistakes mentioned in the video. According to YouTube, the Word Crimes video has been seen 12.5 million times.

In Mission Statement, which probably uses a Crosby, Stills, and Nash song for its notes, Yankovic roughly sings a song comprised of nothing more than corporate jargon, clichés, and other nonsense. This song appears far more powerful in pointing out the ever-increasing amount of empty phrases included by, well, nearly everyone. This video, not surprisingly, has garnered only 712,000 views.

At least two explanations could exist for the disparity in views. One, copy editors, journalists, and writers are more likely on Twitter. These people pushed the video on other social media platforms. Nearly two weeks since Word Crimes was posted, the hashtag reached 91,075 unique Twitter accounts. This reach remains impressive. Conversely, Mission Statement lacked an associated hashtag.

Two, most people use at least one of those phrases derided and dismissed in Mission Statement. People, as a general rule, do not appreciate even gently teasing of their integration of corporate speak into general vocabulary.

It is too bad that Mission Statement failed to garner more views because it marks a more creative effort in terms of both words and image.

[embedplusvideo height="315" width="565" editlink="http://bit.ly/1pAF7oS" standard="http://www.youtube.com/v/GyV_UG60dD4?fs=1" vars="ytid=GyV_UG60dD4&width=565&height=315&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep4294" /]

Mission Statement video

[embedplusvideo height="315" width="565" editlink="http://bit.ly/1pAFnnJ" standard="http://www.youtube.com/v/8Gv0H-vPoDc?fs=1" vars="ytid=8Gv0H-vPoDc&width=565&height=315&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep8431" /]

Word Crimes video

More Pecha Kucka Examples

Besides looking through this blog for content related to Pecha Kuckas, students should look at these examplars. [embedplusvideo height="315" width="420" editlink="http://bit.ly/1fYdBjP" standard="http://www.youtube.com/v/jJ2yepIaAtE?fs=1" vars="ytid=jJ2yepIaAtE&width=420&height=315&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep8916" /]

[embedplusvideo height="315" width="560" editlink="http://bit.ly/1fYdSmW" standard="http://www.youtube.com/v/u9P_FoLFKXw?fs=1" vars="ytid=u9P_FoLFKXw&width=560&height=315&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep9180" /]

Pecha Kucha Thoughts

For the upcoming discussion about Pecha Kucha, research methods students should watch these exemplars as they could prove beneficial. [embedplusvideo height="451" width="565" standard="http://www.youtube.com/v/wGaCLWaZLI4?fs=1" vars="ytid=wGaCLWaZLI4&width=565&height=451&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=" id="ep4523" /] The Pecha Kucha Training Bite offers suggestions and tips on how to create and practice your Pecha Kucha.

[embedplusvideo height="451" width="565" standard="http://www.youtube.com/v/oSsj0wmeS00?fs=1" vars="ytid=oSsj0wmeS00&width=565&height=451&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=&notes=" id="ep7169" /] This version could provide some ideas about what you can do with this presentation format.

The Columbus chapter of Pecha Kucha is set for Feb. 21. Click here for details.

Quiz Change

The quiz set for Thursday, July 26, will be rescheduled. The quiz covering chapters 17 and 18 from MKTG6 will be set for Monday, July 30.

For class on Thursday, July 26, we will edit and discuss the initial draft of the Stella Artois case. For the last portion of the class, we will work on designing a presentation and a report.

Simulation Groups Available

By Monday, July 16, you should receive an email from Interpretive with a login and password code for the Country Manager simulation. Please follow the instructions to access the website and to complete the payment process.

I have placed the class into these two groups as part of the Country Manager simulation:

  • Group A
    Garlitz, Andrew
    Lucas, Aaron
    Szabo, Erin
  • Group B
    Keaton, Meshaya
    Rogan, Brett
    Schaffner, Chris
    Weaver, Cody

By Tuesday, July 17, at 8 a.m. please notify me who will be your group leader.

At this point, please re-read the simulation manual along with the packet related to the marketing plan executive summary presentation.

Course Materials Available

Course content for MKTG2000-01 is available for the Summer 2012 term and is accessible through the links that appear in the right menu.

  • Memos - Schedule and instructions are available by clicking on the Assignments link under the MKTG2000 heading
  • Quizzes - Schedule and instructions are available by clicking on the Assignments link under the MKTG2000 heading
  • Reflection - Schedule and instructions are available by clicking on the Assignments link under the MKTG2000 heading
  • Country Manager - All files related to the simulation are available by clicking on the Country Manager link under the MKTG2000 heading
  • Syllabus - Available by clicking on the Syllabus link under the MKTG2000 heading