Social Media as a Honeycomb

To better understand how social media can create value for an organization, a manager should view each social media element through a honeycomb-style matrix. Each element of the honeycomb contains a specific functionality related to social media. Different social media offer more or less functionality. For example, Facebook appears to offer a lot of functionally in relationships while YouTube appears stronger in sharing.

Definition of Each Functionality

Examples of Each Functionality By using the honeycomb, managers could be better organize and understand what each social media tool offers.

Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. 2011. Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54, 241-251.