For MKTG4990 students, your reading list for Wednesday, Jan. 29, and Monday, Feb. 3, is available.
- Wednesday, Jan. 29
Ending the War Between Sales & Marketing
From Sales Obsession to Marketing Effectiveness
Making the Major Sale
What Makes a Good Salesman
- Monday, Feb. 3
A General Theory of Marketing Ethics
The General Theory of Marketing Ethics
Why Good Managers Make Bad Ethical Choices
Chapter 5 from your textbook
Except for Chapter 5, and Hunt and Vitell (1986), all articles are available by clicking on "Readings" link that appears under the "MKTG4900" heading in the right menu.
You should expect a quiz on both dates that covers all readings.