Revised Reading List for Sales

For MKTG4990 students, your reading list for Wednesday, Jan. 29, and Monday, Feb. 3, is available.

  • Wednesday, Jan. 29
    Ending the War Between Sales & Marketing
    From Sales Obsession to Marketing Effectiveness
    Making the Major Sale
    What Makes a Good Salesman
  • Monday, Feb. 3
    A General Theory of Marketing Ethics
    The General Theory of Marketing Ethics
    Why Good Managers Make Bad Ethical Choices
    Chapter 5 from your textbook
  • Except for Chapter 5, and Hunt and Vitell (1986), all articles are available by clicking on "Readings" link that appears under the "MKTG4900" heading in the right menu.

    You should expect a quiz on both dates that covers all readings.