Nike Continues World Cup Ambush

Nike has seemingly perfected ambush marketing especially when it comes to the World Cup. Every four years, the company manages to produce long, slick commercials that create an association between a brand (e.g., Nike) and an event (e.g., the World Cup) that simply does not exist. Ahead of the 2014 World Cup, Nike released its latest effort. Enjoy.

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Dare to Be Brazilian

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My Favorite Spot

More spots available here.