Next Step in SST Retailing

Self-service technology based retailing has entered the fore in retailing despite some brands (like Albertsons and Big Y) backing away from self-checkout lines. Self-service technology has adapted to include mobile devices, which smaller retailers are now trying. The technology could allow retailers to achieve superior financial performance. Lauri Giesen provides the money quote:

Indeed, a study of Magic Beans customer use in January 2011 found that more than 15 percent of store customers who had a smartphone chose the mobile checkout; 60 percent of customers who used the application made a purchase; and the ticket size of customers using the system was 8 percent greater than those of other customers.

With numbers like those, more retailers could be expected to explore mobile-based SST.

Now, if we could do something about QR code adoption by retailers.