Gap Pays Homage to Oldsmobile

In the late 1980s, Oldsmobile tried to lower the average of its customers. To appeal to a younger customer without alienating its older, core customer group, Oldsmobile launched a campaign that featured entertainers and one of their progeny. The results were less than stellar.

[embedplusvideo height="315" width="420" editlink="http://bit.ly/1cZTbTA" standard="http://www.youtube.com/v/IOAQkvVR85E?fs=1&hd=1" vars="ytid=IOAQkvVR85E&width=420&height=315&start=&stop=&rs=w&hd=1&autoplay=0&react=1&chapters=¬es=" id="ep1718" /]
Shatner Family for Oldsmobile

Other spots in the campaign can be viewed here.

Recently, Gap broke its first television campaign in four years. Demonstrating that creativity favors conformity to ingenuity, the campaign features singers' progeny performing the parent's hit.

[embedplusvideo height="315" width="420" editlink="http://bit.ly/1bkwECA" standard="http://www.youtube.com/v/9kjC0N0P_v4?fs=1" vars="ytid=9kjC0N0P_v4&width=420&height=315&start=&stop=&rs=w&hd=0&autoplay=0&react=1&chapters=¬es=" id="ep8659" /]
Like Automobile Brand, Like Fashion Retailer

Other spots in the campaign can be viewed here.

Like Oldsmobile, which used former Beatles' drummer Ringo Starr, Gap included Dhani Harrison whose dad, George, also played lead guitar in the Beatles.