Luba Gloukhov enjoys single malt scotch. While enjoying a sip, Gloukhov wondered if scotch distilleries could be clustered.
Using a dataset and K-means clustering, Gloukhov was able to create groups, or segments, of single malt scotch.
The analysis is well done and well interpreted. It would have been easier if Marketing Engineering had been used.
Hopefully, Gluukhov will inspire other people to explore cluster analysis to form groups that would not otherwise be apparent.