Michael A. Levin Blog

A blog devoted to analytics, research, and retail

Michael A. Levin Blog - A blog devoted to analytics, research, and retail

Hub and Spoke of Website

In 1990, almost all advertising and media buys centered around direct mail, broadcast (e.g, television, radio), print (e.g, catalog, flyer), and display (e.g., newspaper and magazine). Closed ecosystems existed but media buyers, marketing executives and managers, and creative folks were not interested.

By 2010, in addition to those same platforms, advertising and media buys extended to QR codes, paid and free social media, SEO and adwords, and e-mail. Closed ecosystems now sparked the imagination (and opened the wallets) of media buyers, marketing executives and managers, and creative folks.

The forms – traditional and nontraditional – need each other if a marketing plan or an IMC plan is to bear fruit.
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Grocery Home Delivery – Failures

Jim Lukens publishes a weekly email that highlights a specific idea for grocers. Many of his ideas can be adapted for other retailers to incorporate. Recently, Lukens distributed two emails that cover failures and successes related to grocers’ home delivery efforts. He has graciously allowed me to repost both emails here. Today, Lukens looks at failures. On Thursday, he will cover successes.
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Big Box Retailers Go on a Diet

Cabela’s, Rona, and Walmart have become the latest retailers to move from big box to small box outlets. Cabela’s wants to move into smaller markets. Rona’s customers no longer prefer the big box format’s vastness. Walmart continues to introduce its Neighborhood Market format to urban markets that have resisted the retailer’s larger footprints. Regardless of reason, the store’s financial performance remains paramount.