My name is Sam Stolarz, I am a senior Marketing major who currently works in email marketing for a Business to Business oriented company in the foodservice industry. I have hopes to get into research and web analytics, but I also love what I currently do. I have chosen to follow two blogs, Seth Godin’s:
Tag Archives: retail management
3 Necessary Data Points to Buying Club Soda
My name is Dr. Michael Levin. I am in my fifth year at Otterbein. When purchasing club soda, I look for a brand with a higher sodium content because the sodium provides a different taste compared to seltzer, which has no sodium. When making this decision I consider three data points, including: (1) size, (2) price, and (3) sodium content for each available brand.
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Grocery Home Delivery – Successes
On Mar. 6, Jim Lukens discussed failed attempts at delivering groceries to consumers’ homes. Today, Lukens looks at success in this service.
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Grocery Home Delivery – Failures
Jim Lukens publishes a weekly email that highlights a specific idea for grocers. Many of his ideas can be adapted for other retailers to incorporate. Recently, Lukens distributed two emails that cover failures and successes related to grocers’ home delivery efforts. He has graciously allowed me to repost both emails here. Today, Lukens looks at failures. On Thursday, he will cover successes.
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Big Box Retailers Go on a Diet
Cabela’s, Rona, and Walmart have become the latest retailers to move from big box to small box outlets. Cabela’s wants to move into smaller markets. Rona’s customers no longer prefer the big box format’s vastness. Walmart continues to introduce its Neighborhood Market format to urban markets that have resisted the retailer’s larger footprints. Regardless of reason, the store’s financial performance remains paramount.
Penny’s Long Road to a Vacant Middle
In “The Concept of the Big Middle,” Levy, Grewal, Peterson, and Connolly (2005) argue for a normative view of the retail market that treats the competitive environment as dynamic. In this view, most retailers exist in a big middle where respective retail managers attempts to maintain or improve the retailer’s price advantage and/or innovative advantage. This big middle, though, shifts as the competitive environment adapts to new retailers that are more innovative or lower priced compared to the retailers in the existing big middle. Retailers that thrived in the big middle yesterday could find themselves outside the big middle today and could be forced to exit the market tomorrow. Nowhere is this shift evident than among retailers that traditionally anchor shopping malls.
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Measuring Employee’s Effectiveness
Many managers struggle to measure the impact of the employee’s contribution toward the firm’s ability to produce effectively and/or efficiently a market offering. Marshall Fisher writes about this struggle from a retailer’s perspective. The money quote:
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Next Step in SST Retailing
Self-service technology based retailing has entered the fore in retailing despite some brands (like Albertsons and Big Y) backing away from self-checkout lines. Self-service technology has adapted to include mobile devices, which smaller retailers are now trying. The technology could allow retailers to achieve superior financial performance.
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