In addition to the assigned chapters, MKTG4100 (Retail Management) students should read the following industry briefs:
For the location analysis project, groups need to develop several financial measures. Some measures are required and some measures are good ideas to discuss.
The market penetration for the House assignment should be set at 65%.
In 1990, almost all advertising and media buys centered around direct mail, broadcast (e.g, television, radio), print (e.g, catalog, flyer), and display (e.g., newspaper and magazine). Closed ecosystems existed but media buyers, marketing executives and managers, and creative folks were not interested.
By 2010, in addition to those same platforms, advertising and media buys extended to QR codes, paid and free social media, SEO and adwords, and e-mail. Closed ecosystems now sparked the imagination (and opened the wallets) of media buyers, marketing executives and managers, and creative folks.
The forms – traditional and nontraditional – need each other if a marketing plan or an IMC plan is to bear fruit.
My name is Sam Stolarz, I am a senior Marketing major who currently works in email marketing for a Business to Business oriented company in the foodservice industry. I have hopes to get into research and web analytics, but I also love what I currently do. I have chosen to follow two blogs, Seth Godin’s:
My name is Dr. Michael Levin. I am in my fifth year at Otterbein. When purchasing club soda, I look for a brand with a higher sodium content because the sodium provides a different taste compared to seltzer, which has no sodium. When making this decision I consider three data points, including: (1) size, (2) price, and (3) sodium content for each available brand.
Jim Lukens publishes a weekly email that highlights a specific idea for grocers. Many of his ideas can be adapted for other retailers to incorporate. Recently, Lukens distributed two emails that cover failures and successes related to grocers’ home delivery efforts. He has graciously allowed me to repost both emails here. Today, Lukens looks at failures. On Thursday, he will cover successes.
Cabela’s, Rona, and Walmart have become the latest retailers to move from big box to small box outlets. Cabela’s wants to move into smaller markets. Rona’s customers no longer prefer the big box format’s vastness. Walmart continues to introduce its Neighborhood Market format to urban markets that have resisted the retailer’s larger footprints. Regardless of reason, the store’s financial performance remains paramount.